Wednesday, August 31, 2011


                       URL:  http://i4mktg.com/wp-content/uploads/2011/03/twitter-bots-cartoon.gif

Cartoon analysis

Almost every newspapers and magazines have cartoons printed on them, relating to the issues on our daily life. Now, here is a cartoon I found on website, talking about an issue bring by Twitter.

On the cartoon, there is a man standing on the road, and behind him are many robots, waving their hands and saying let the man follow them back. The man feels afraid and he just want to escape from there, but those robots are following very close.

This is talking about a real issue in our daily life, which is about the Twitter use. Almost everybody have their own Twitter, and post something they want to share with other people. On twitter, there is a place where shows the clients' follower and who the clients are following with. Normally, people will feel pleasure that they have many followers because people may feel they win more attentions with huge numbers of followers. Usually, friends and families are the common followers, but what if all your friends and families become your followers? People may want as many followers as possible. So, they will follow people they might not know and ask them to follow back. Many people may be annoyed by such a manner, but what they can do in such an open internet?

There is an interesting comments on the bottom of the cartoon, which says:" At first, Bob was thrilled with all the attentions and followers." That is sarcasm, isn't it? Be attention to the words: "At first". Is that means something? Yes! A few times later, Bob may be glade that he has so many followers on his Twitter, and he might going to follow other people he might not know and ask them to follow back. As time going on, more and more people are willing to behave in such a manner.

The situation is similar in nearly all the social communication websites. People want to earn as many attentions as possible by other people. Sometimes it may cause people have huge numbers of "friends"on their list, some of them they might never meet in real life. Personally, I do not really like the way people communicate in those websites, I prefer to talk and communicate with my friends and people in real life, but do not waste time on those meaningless things on those website.

Sunday, August 28, 2011

Advertisements are everywhere

We are surrounded by advertisements.

Every day, there are whole bunch of advertisements come to my mailbox, selling discount goods or coming new products. Every time when I go to market, they will give me a lot of handouts, printed selling information on that. Every time when I connect internet, there are lots of pop-ups appear in my browser, telling me which products is coming. In this market economy, people are trying their best to promote their goods, trying to attract consumers, and trying to maximumly create profits. 

First, let me talk about the advertisements via handouts. Some handouts I have ever received are extremely thick, reach to hundreds pages. These handouts gives elaborate informations about the goods, giving costumer a good review. Normally, these handouts will cost a big money to print and assemble, but many companies are still insisting to do this, mainly because they trust they will bring a good reward. Personally, I think this is a good way to make handouts, compare to those handouts merely have one page, people are more likely to keep a thick one, and have a read more then one times.

Some handouts are print on books, magazines, and notebooks. Companies give these stuffs to customers for free, aiming to let customers see the advertisements. For some magazines, the price is very low, or even free, because the publishers are sponsored by some companies, and people can see a lot of advertisements when they read such a magazine. Some companies print notebooks by themselves, print a lot of advertisements on them, then give them to customers for free. This will also cost a lot of money, but sometimes, the coming profit will be very huge.

Personally, if I am the manager of a company, I will print the advertisements on the certain products, like cups and pencils, and give these products to customer for free. This may like the advertisements print on notebooks and magazines, but, in my opinion, I think people will more likely to accept these goods, because they are more useful and they can be used for a long time. When customers are using these goods in daily life, they can see the advertisements more easily, and this is the effect we anticipate to reach, isn't it?

Wednesday, August 24, 2011

Rhetoric in our life

First, randomly pick up a newspaper, have you seen that the newspaper is actually an advertisement paper, which filled up with the discount information and coming goods. But, the point is, we never tired up, instead, we are enjoyed in reading those advertisement. That is the reason why rhetoric should exists.

What is rhetoric? My understanding is that rhetoric is a tool to make an insipid word or sentence to be more attractive. For example, let us use an advertisement from Nike: Just do it. In my position, I think the rhetoric is the word: Just. Believe or not, what if the sentence become "Do it"?  Awful, isn't it? Do what seems a big problem, because we have a lot of things should be done in every moment. Then, when the word"Just" add up to the sentence, the sentence immediately become more energetic. Just do anything you should do, try your best, show your ability. This is the reason why the word" Just" should be there.

Let us see another example, use the slogan of our university: Go, tigers! Seems energetic, isn't it? The center of this is mainly on the word: "Go". This is a powerful word because it encourages us to be more confident. "Go, tigers" shows the audacious of we Clemson tigers, to overcome the obstacles and become the winner in the end.

Rhetoric is useful, very useful. It can be used in the advertisement and improve the selling; it can be used in the school, to encourage students to become more confident; it can be used on street or department, to make decoration. Without rhetoric, our world will be insipid, and people will be lack of energy. With rhetoric, life will filled with amazing, and people can have an awesome living environment.

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