Sunday, August 28, 2011

Advertisements are everywhere

We are surrounded by advertisements.

Every day, there are whole bunch of advertisements come to my mailbox, selling discount goods or coming new products. Every time when I go to market, they will give me a lot of handouts, printed selling information on that. Every time when I connect internet, there are lots of pop-ups appear in my browser, telling me which products is coming. In this market economy, people are trying their best to promote their goods, trying to attract consumers, and trying to maximumly create profits. 

First, let me talk about the advertisements via handouts. Some handouts I have ever received are extremely thick, reach to hundreds pages. These handouts gives elaborate informations about the goods, giving costumer a good review. Normally, these handouts will cost a big money to print and assemble, but many companies are still insisting to do this, mainly because they trust they will bring a good reward. Personally, I think this is a good way to make handouts, compare to those handouts merely have one page, people are more likely to keep a thick one, and have a read more then one times.

Some handouts are print on books, magazines, and notebooks. Companies give these stuffs to customers for free, aiming to let customers see the advertisements. For some magazines, the price is very low, or even free, because the publishers are sponsored by some companies, and people can see a lot of advertisements when they read such a magazine. Some companies print notebooks by themselves, print a lot of advertisements on them, then give them to customers for free. This will also cost a lot of money, but sometimes, the coming profit will be very huge.

Personally, if I am the manager of a company, I will print the advertisements on the certain products, like cups and pencils, and give these products to customer for free. This may like the advertisements print on notebooks and magazines, but, in my opinion, I think people will more likely to accept these goods, because they are more useful and they can be used for a long time. When customers are using these goods in daily life, they can see the advertisements more easily, and this is the effect we anticipate to reach, isn't it?

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